The “Hawkeye in the Morning” Show
Email Hawkeye: Hawkeye@NewCountry963.com
Email Michelle: Michelle@NewCountry963.com
Mark “Hawkeye” Louis is host of the longest running FM Morning Show in Dallas – Fort Worth. He is a member of the Country Radio Hall of Fame, the Texas Radio Hall of Fame and winner of the Billboard Air Personality of the Year and the Academy of Country Music DJ of the Year. ____________________________________________________________________________________________________ Michelle Rodriguez is born and raised in Dallas and a proud Aggie. She was voted one of D Magazines’ top Radio Personalities for the Metroplex and has been at New Country 96.3 for 10+ years You too can be part of the show – Call us at 888 787 1963


Check out Hawkeye’s State Fair Uncovered video

Check out Hawkeye’s State Fair Uncovered video

Did you know your leftover State Fair coupons are still good next year?  Do you know where can you get a drink at the State Fair for only a $1.  Do you know where the free parking is located? Did you know there is a convenience store on the Fairgrounds that takes cash?  Or that…

Did Michael Ray remember his promise to Hawkeye?

Did Michael Ray remember his promise to Hawkeye?

During a recent visit to town, Michael Ray made a promise to Hawkeye. Michelle put Michael on the spot recently to see if he remembered his promise? Click here to find out more about Hawkeye’s first book, The Travis Club, as mentioned my Michael Ray

Country Star Chris Young Joins the Hawkeye in the Morning Show

Country Star Chris Young Joins the Hawkeye in the Morning Show

Country Star Chris Young joins Hawkeye and Michelle weekdays at 8:50 after each Cowboy game with the Chris Young Post Game Show. Chris, known for being the biggest Cowboys fan, will give his unique perspective after every game. Week 2 Week 1      

Pet for a Vet –  Meet Hawkeye the Service Dog in Training

Pet for a Vet – Meet Hawkeye the Service Dog in Training

  Hawkeye in the Service Dog in Training has started its 2 year journey to learn the skills necessary to assist a US Veteran with mobility issues.  Recently Hawkeye (the DJ) and Michelle got to meet Hawkeye (the Puppy) Pet for a Vet is an effort of New Country 96.3 and the Hawkeye in the…

Hawkeye and Michelle nominated for the Marconi Award

Hawkeye and Michelle nominated for the Marconi Award

The Hawkeye in the Morning Show received word that they were nominees for the 2021 National Association of Broadcasters Marconi Award, for Major Market Personalities of the Year. It’s the first time that Hawkeye and Michelle Rodriguez have been nominated for the top award in radio.

Hawkeye & Michelle now on the WAZE app

Hawkeye & Michelle now on the WAZE app

You can now have Hawkeye and Michelle on your Waze app giving you turn-by-turn directions. Click on this link from your device: Hawkeye & Michelle on Waze  

Las Vegas is 100% Open – Find out more on the Travel With Hawkeye podcast

Las Vegas is 100% Open – Find out more on the Travel With Hawkeye podcast

Las Vegas, the entertainment Capital of the World is 100% open.  The citykicking off its Grand Re-opening with new hotels, new residencies, the return of major attractions and shows and YES, the return of the buffet.  David Yeskel, the Vegas Guru (@TheVegasGuru_ on Twitter) joins us to discuss what to expect this summer in Las…

Another Second Date Update Video – featuring The Return of The Trade Show Model

Another Second Date Update Video – featuring The Return of The Trade Show Model

therHawkeye and Michelle were quite surprised to find out that Chaz went out with the infamous Trade Show Model recently.  Hear the episode that featured her latest appearances and enjoy the new song from Fletcher Moudy and Jessica McVey that celebrates her comeback Check out the original appearances of The Trade Show Model on Second…

Check Out Our Banned Super Bowl Commercial

Check Out Our Banned Super Bowl Commercial

During a commercial break for a recent Super Bowl Broadcast, there was :30 seconds of a blank screen with frenzied control room audio. This was the most watched :30 seconds from that Super Bowl broadcast. The ‘Hawkeye in the Morning’ show from New Country 96.3 KSCS Dallas – Fort Worth produced a commercial for the…

The Tom Brady Haters Song

The Tom Brady Haters Song

After Hawkeye shocked the world by admitting he was rooting for Tom Brady, the Scientist at the Hawkeye Laboratories created this song for all the Tom Brady Haters.     Our Banned Super Bowl Commercial During a commercial break for a recent Super Bowl Broadcast, there was :30 seconds of a blank screen with frenzied…

Hawkeye Vs Michelle – The Songwriting Contest With Dan+Shay as Judges.

Hawkeye Vs Michelle – The Songwriting Contest With Dan+Shay as Judges.

Hawkeye and Michelle tried to replicate the songwriting and producing talents of Dan+Shay. Unfortunately, they may have written and produced two of the worst songs ever written. Thankfully, they were both only 15 seconds long.  Dan+Shay joined the show as celebrity judges to determine who had the best Mini-Song..  Who won the competition?

The Relationship Report Card – Scoreboard

The Relationship Report Card – Scoreboard

Monday mornings at 8:10 Hawkeye gives his wife Madelyn precious airtime to grade him on his role of husband. Here are some of the most talked about episodes.  Past Grades below: January 18, 2021  Hawkeye thinks he’s getting a good grade for fixing the vacuum . . . perhaps not.   January, 4 2021  Another…