The “Hawkeye in the Morning” Show
Email Hawkeye: [email protected]
Email Michelle: [email protected]
Mark “Hawkeye” Louis is host of the longest running FM Morning Show in Dallas – Fort Worth. He is a member of the Country Radio Hall of Fame, the Texas Radio Hall of Fame and winner of the Billboard Air Personality of the Year, The Country Music Assoication’s and the Academy of Country Music’s DJ of the Year. He has helped raise millions for the Texas Scottish Rite Children’s Hospital through his work on the Board of the BMW Dallas Marathon. He is also the author of the guidebook to his hometown, San Antonio Uncovered. ____________________________________________________________________________________________________ Michelle Rodriguez is born and raised in Dallas and is a proud Aggie. She was voted one of D Magazines’ top Radio Personalities for the Metroplex and has been at New Country 96.3 for 10+ years. Hawkeye and Michelle have been leaders in the community, raising millions of dollars for Cook Children’s Hospital, supporting veterans with mobility issues with their Pet For A Vet campaign and helping fight hunger with Hawkeye and Michelle’s Feed the City. Hawkeye and Michelle have been nominated three times for the National Association of Broadcasters’ Marconi Award, the highest award in the industry. We invite you, the GOOD PEOPLE to be part of the show – Just call or text us at 888 787 1963

 

 

Hawkeye and Michelle’s Great Tree Giveaway – Let’s Plant Our Trees

Hawkeye and Michelle’s Great Tree Giveaway – Let’s Plant Our Trees

Did you adopt one of the 130 trees given away on Texas Arbor Day’s Great Tree Giveaway? Below are tips from the Arbor Day Foundation to insure a healthy tree for years to come. ALSO: STAY IN TOUCH: Take a picture with your tree and share it on Instagram with @HawkeyeOnAir, @MichRod and @ArborDayFoundation

“Morning Morning” Guy Joined Hawkeye & Michelle

“Morning Morning” Guy Joined Hawkeye & Michelle

If you live or commute around the East Dallas area, maybe you’ve seen these blue “Morning Morning” signs around the neighborhood surrounding White Rock Lake. Perhaps you’ve been running, jogging or walking around the lake and greeted with a “Morning Morning”. The guy behind all that is Joe Chatham. He’s a retired Dallas Police officer…

Our All Star Roster of Guest Hosts During Michelle’s Maternity Leave

Our All Star Roster of Guest Hosts During Michelle’s Maternity Leave

During Michelle’s 2024 maternity leave, an All Star Roster of Guest Hosts filler her chair. A look back at our guests and some of our favorite moments August 21: Sean and Catherine Lowe from the Bachelor Ausguest 22: Candy Havens August 23: Paranormal Expert Julie Fisk and Country Star Drake Milligan August 26: CBS Texas…

41,250 meals made for Hawkeye and Michelle’s Feed the City Event

41,250 meals made for Hawkeye and Michelle’s Feed the City Event

4000 volunteers showed up on September 14th for the Largest Feed the City Event Ever with Hawkeye and Michelle. The event, held at Texas Live in Arlington, reached capacity when 4000 volunteers showed up to partictate in the 2024 edition of Hawkeye and Michelle’s Feed the City. 41,250 meals were made, packed in boxes and…

Pet For A Vet names chosen – Toby and Dolly

Pet For A Vet names chosen – Toby and Dolly

Thank you to all who donated and voted for names for our latest puppy to be added to the rosters of service dogs for US Veterans with mobility issues. THe name you chose for our latest pups: Toby and Dolly Pet for a Vet is an effort of New Country 96.3 and the Hawkeye in…

Michelle Didn’t Think This Tattoo of Herself Was Real

Michelle Didn’t Think This Tattoo of Herself Was Real

Michelle didn’t believe this was a real tattoo that a listener had tattooed on his leg, Hawkeye was able to confirm with additional pictures that were sent to him. Check it out below. This was originally a picture published in D Magazine. Also featuredon the Tattoo: Ella Langley and Billy Bob’s

Hawkeye Auction’s his 17,000 Baseball Card Collection for Cook Children’s Hospital

Hawkeye Auction’s his 17,000 Baseball Card Collection for Cook Children’s Hospital

Over $11,400 Raised Since 1988, he’s been “Hawkeye” to the loyal listeners of NEW Country 96.3 KSCS, which makes him the longest-running on-air FM radio personality in Dallas-Fort Worth. That’s impressive enough. But he’s got the awards and accolades to accompany the longevity, among them Personality of the Year statues from the Country Music Association…

Hawkeye & Michelle’s ‘10,000 for the Troops’ FINAL COUNT: 152,869!

Hawkeye & Michelle’s ‘10,000 for the Troops’ FINAL COUNT: 152,869!

Thanks to you the good people, you helped us collect 152,869 cards and letters that will go to troops overseas who won’t be able to spend the holidays with their families. THANK YOU from everyone here at New Country 96.3! On behalf of Hawkeye, Michelle, Tom, Rachel Ryan, Al Farb and the entire promotions and programming staff…

Hawkeye and Michelle at the CMA’s

Hawkeye and Michelle at the CMA’s

Hawkeye and Michelle recently visited the 2023 Country Music Association where they were awarded Major Market Broadcast Personalities of the Year. A few pictures of the evening:

Hawkeye named 2023 Outstanding Eagle Scout

Hawkeye named 2023 Outstanding Eagle Scout

On October 17, 2023, Hawkeye was named a 2023 Outstanding Eagle Scout by the National Eagle Scout Association and Dallas’ Cirlce Ten Council. Hawkeye became an Eagle Scout while part of Troop 182 in Honolulu, Hawaii. The National Eagle Scout Association recognized Hawkeye for his activities in the community: raising money and volunteering for Cook…

The New Country 96.3 Online Museum

The New Country 96.3 Online Museum

In honor of the 50th Anniversary of New Country 96.3 KSCS Radio in 2023, we have officially opened the New Country 96.3 Online Museum. Enjoy a variety of great segments from the past 50 years, and incredible photos and memories from the last 5 decades.  Check back frequently for new additions to the Online Museum.…

Hawkeye Pays Off Bet In Times Square (and upsets his wife)

Hawkeye Pays Off Bet In Times Square (and upsets his wife)

Recently, Hawkeye and Michelle went to New York City for the Marconi Awards. While there, Hawkeye put on his Halloween Costume to pay off his bet for losing the Sate Fair Midway Olympics. His task, to take pictures with 4 tourists on Times Square along with all the other characters who populate the block. However,…