The “Hawkeye in the Morning” Show
The “Hawkeye in the Morning” Show
The “Hawkeye in the Morning” Show
Email Hawkeye: [email protected]
Email Michelle: [email protected]
Mark “Hawkeye” Louis is host of the longest running FM Morning Show in Dallas – Fort Worth. He is on the Board of Directors of the BMW Dallas Marathon, which benefits the Texas Scottish Rite Hospital for Children. He is a member of the Country Radio Hall of Fame, the Texas Radio Hall of Fame and winner of the Billboard Air Personality of the Year and the Academy of Country Music DJ of the Year. ____________________________________________________________________________________________________ Michelle Rodriguez is born and raised in Dallas and is a proud Aggie. She was voted one of D Magazines’ top Radio Personalities for the Metroplex and has been at New Country 96.3 for 10+ years. Hawkeye and Michelle have been leaders in the community, raising millions of dollars for Cook Children’s Hospital, supporting veterans with mobility issues with their Pet For A Vet campaign and helping fight hunger with Hawkeye and Michelle’s Feed the City. Hawkeye and Michelle have been nominated the last three years for the National Association of Broadcasters, Marconi Award, the highest award in the industry. We invite you, the GOOD PEOPLE to be part of the show – Just call or text us at 888 787 1963


Celebrate Brolumbus Day With Hawkeye

Celebrate Brolumbus Day With Hawkeye

Join us as we celebrate Brolumbus Day on Friday, October 6 at Dave and Busters in Dallas from 3pm – 7pm. Hawkeye and Al Farb will be broadcasting live, hosting games such as Bro-Pong, Cornhole and more. Be one of the first 96 people and receive a a $10 Free Play Card! Plus, every 30 minutes we’ll…

The New Country 96.3 Online Museum

The New Country 96.3 Online Museum

In honor of the 50th Anniversary of New Country 96.3 KSCS Radio in 2023, we have officially opened the New Country 96.3 Online Museum. Enjoy a variety of great segments from the past 50 years, and incredible photos and memories from the last 5 decades.  Check back frequently for new additions to the Online Museum.…

Hawkeye’s Statue Unveiled – Celebrating 35 Years

Hawkeye’s Statue Unveiled – Celebrating 35 Years

To celebrate Hawkeye’s 35th anniversary at New Country 96.3 (KSCS), we unveiled a 3D printed statue to honor him. Mark Cuban has allowed for it to be displayed for a week outside the American Airlines Center. Check it out below. Hear Mark Cuban approve the statue to be displayed for one week outside the American…

Meet our latest Pet for a Vet named “Dorsey”

Meet our latest Pet for a Vet named “Dorsey”

A big thank you to all the good people who donated to our Pet for a Vet 2023 campaign. Our latest dog, named Dorsey (a name you chose) will start its two years of training before being adopted by US Veteran with mobility issues.

TRADE SHOW MODEL Shirts Now Available!

TRADE SHOW MODEL Shirts Now Available!

Are you a Second Date Update fan? Order your Trade Show Model shirt and other Second Date Update Shirts now! and check out the brand new “Red Flag Factory” Shirt. CLICK HERE TO Order

REMEMBERING COOK CHILDREN’S THERAPY DOG CHANEL

REMEMBERING COOK CHILDREN’S THERAPY DOG CHANEL

We are saddened by the unexpected passing of facility therapy dog Chanel. She was the matriarch of the Sit, Stay and Play! Program at Cook Children’s Medical Center. “Chanel and her brother Ralph began the program in 2014, and she has supported countless numbers of patient’s, families and staff since that time. It is unusual…

Cook Children’s Radiothon Grand Total

Cook Children’s Radiothon Grand Total

Your generosity and the contributions from our sponsors has set a new record $1,045,469.33!! It shows what we all can do when we come together as a community. And the impact of this money will improve the lives of the children receiving care and their families. You’re literally saving lives!! So THANK YOU!!

Hawkeye & Michelle’s 2022 ’10K for the Troops’ FINAL COUNT: 106,322!

Hawkeye & Michelle’s 2022 ’10K for the Troops’ FINAL COUNT: 106,322!

You have blown us away with the outpouring of love in 2022, as we asked you, our loyal listeners to help us out by collecting 10,000 letters for our Troops. You helped us collect 106,322 cards and letters that will go to troops overseas who won’t be able to spend the holidays with their families.…

Order the Dolly Parton Shirt and help out Will’s College Fund

Order the Dolly Parton Shirt and help out Will’s College Fund

Will is a senior at Aledo High School. OrHis Dolly Parton mural was defaced on his senior parking spot. Will decided to take the high road and redo the mural. He also created a t shirt of the mural, with proceeds benefitting his college fund. Order Here

Hawkeye’s Relationship Report Card

Hawkeye’s Relationship Report Card

Every Monday morning, Hawkeye’s wife, Madelyn calls in to give him a grade on his behavior for the week. How has he been doing lately? Check it out below

Second Date Update: Trade Show Model Explained

Second Date Update: Trade Show Model Explained

Are you familiar with the Trade Show Model? You may hear her come up often during Second Date Update. If you needed a recap or maybe you just wanted to look back with us, Hawkeye & Michelle give you the quick recap. Listen below:

LISTEN: Dan & Shay Join Hawkeye & Michelle

LISTEN: Dan & Shay Join Hawkeye & Michelle

Dan & Shay have a new song out, “You”. You’ve probably heard of it, the wedding song of the year! They joined the show to talk about their time on tour with Kenny Chesney, the new song and those parental moments. We also had to ask about ways they’ve also saved money. Listen below:

The Second Date Update Glossary of Terms

The Second Date Update Glossary of Terms

New to Second Date Update? Here are some frequently used term to get you up to speed Chiliwagon – A person who has been mentioned on several episodes of Second Date Update, usually coming to the rescue of a friend Microcheating – Doing something small that isn’t cheating but is behavior that isn’t acceptable The…

Pet-For-A-Vet – Meet Maverick the Dog!

Pet-For-A-Vet – Meet Maverick the Dog!

Earlier in the year you helped sponsor a dog through our Pet-for-a-Vet initiative with our friends of Patriot Paws and now we have an update! Meet Maverick the Dog who after it’s 2-year training will go to a very deserving veteran with mobility issues.