William Rast announced the launch of its Fall 2018 men’s and women’s collection at several national retailers by unveiling a print campaign featuring Brett Young.

Brett will serve as the new Brand Ambassador alongside supermodel Stella Maxwell.

Chosen as the fresh faces of the new American denim culture, Young and Maxwell bridge the worlds of high fashion and music for this campaign.

“I’m so excited to work with both William Rast and Stella for this campaign,” Young said. “This is the first time I’ve done anything like this, and it’s been an absolute blast.”

The national advertising campaign featuring Young and Maxwell will launch in select traditional and digital media outlets and in select retail stores across the country.

Check out Brett Young’s latest song, “Mercy” below: