Prior to the release of his sophomore album, Amos, on Friday (6/1), Michael Ray is surprising fans with the launch of his custom designed “Wrigley Cares Limited-Edition Puma Classic Suede” shoe, available exclusively on Zappos.com. All of the proceeds from the sale of the shoes benefit Ray’s charitable initiative, Wrigley Cares: Helping Animals in Need, which helps donate items to animal shelters in cities where his tour stops.

Watch Ray introduce the shoe here:

The Wrigley Cares initiative was inspired by Ray’s rescue dog, Wrigley, whom he adopted at last summer’s Country Lake Shake Festival in Chicago. After Ray experienced an outpouring of love from fans who began showing up to concerts with dog toys, food and treats for his new puppy, he started donating those items to the local animal shelters in whatever city his “Get To You Tour” stopped in.