Its true.

So if you’ve been on Facebook this week, you’ve noticed the new emoji option. Before we only had the “Like” button. Many had asked for just a “Dislike” button or “Thumbs Down“. Facebook went beyond that and now offers several different emojis for you to express your emotions.

But it doesn’t just stop there, there is a purpose behind them. Facebook wants to know how you feel and react to things in your life (timeline).

In the company’s press release, Facebook Reactions is also touted as an opportunity for “businesses and publishers to better understand how people are responding to their content on Facebook.”

According to Mic.com: “Social engineering: Facebook confirmed to Mic that it will use data gathered when you use the new emojis to alter your News Feed and learn more about what you like.

Facebook is constantly trying to figure out what will keep you glued to your News Feed longer. Every like, every share and every click or tap is more data to feed the Facebook algorithms. It’s like watering a tree that sinks its roots deeper and deeper. And with each interaction, Facebook knows you better. Do you prefer Bernie Sanders to Donald Trump, or fashion to green living?

Facebook knows this about you, and it will use the information to tailor your News Feed to things Facebook thinks you want to see.”

There is a reason behind everything Facebook rolls out. Remember that.

-Michelle