(Nashville, Tennessee — January 23, 2025) The Country Radio Seminar 2025 is proud to honor Mark “Hawkeye” Louis, host of mornings on New Country 96.3 KSCS as the recipient of the prestigious Tom Rivers Humanitarian Award. The award, named after the late Tom Rivers, recognizes individuals in country radio who exhibit outstanding public service and humanitarian efforts.
Hawkeye’s charitable work has made a significant impact over the past two decades. His involvement with Cook Children’s Hospital began in 2002, and he has served as a camp counselor for the hospital’s Camp Sanguinity for cancer patients and as a board member from 2004 to 2006. He led the launch of KSCS’s first radiothon in 2014, which, along with sister station KPLX, has raised nearly $4.5 million to date, including over $1.3 million in 2024 alone.
In 2024, Hawkeye auctioned his lifelong collection of more than 17,000 baseball cards, raising over $11,000 for Cook Children’s Hospital. Beyond his work with the hospital, Hawkeye supports numerous causes, including veterans’ initiatives such as the annual 10,000 For The Troops program, which collected over 215,000 handmade cards in 2024, and Pet For A Vet, which raised $20,000 to train service dogs for disabled veterans.
THis year during Hawkeye and Michelle’s Feed the City event, 4000 volunteers stepped up to make over 40,000 meals for those suffering from food insecurity.
This year also kicked of the first ever Hawkeye and Michelle’s Diaper Drive fir family in finacial hardship visiting Cook Children’s Hospital and The Great Tree Giveaway, to celebrate the 25th Anniversary of the tree planting iniative ion Fort Worth’s Camp Bowie Boulevard.
As an avid runner and a long-time board member of the Dallas Marathon, Hawkeye also helps raise funds for Texas Scottish Rite Hospital for Children. His enduring commitment to community service and public good exemplifies the spirit of the Tom Rivers Humanitarian Award.
Hear CBS 11’s Doug Dunbar break the news to Hawkeye
