Since Coors can’t run a commercial during the Super Bowl because Anheuser–Busch is the exclusive national sponsor, Coors thought maybe they can have people dream of their product instead. They enlisted the help of a dream psychologist to incubate their ad in a dream, in their subconscious. To participate, they ask you visit: coorsbiggamedream.com 

More on the dream study in this longer form video…