Charles Esten can add a Guinness World Records title to his lengthy resume.
After his performance on the Today show on July 25, Charles was presented with a certificate for the Guinness World Records title for the Most Consecutive Weeks to Release an Original Digital Single by a Music Act. The title reflects Charles’ #EverySingleFriday campaign, which started on July 15, 2016, and ended on July 21, 2017. The record represents 54 original songs that Charles wrote (or co-wrote), recorded and released every Friday during the campaign.
“On July 1, 2016, I posted a video where I promised to put out a brand-new original single every single Friday for ‘as long as it made sense,’” says Charles. “At that time, I had no idea how it would go, or how long I could do it. I only knew that, as a lifelong songwriter, through my role as Deacon Claybourne on Nashville, I had found my way to Music City and, surrounded by some of the most talented people in the world, I was feeling a level of inspiration and creativity that needed a different kind of outlet than an EP or an album. I had no idea how challenging this project would be, or how incredibly fulfilling, or that a little over a year later, I would complete #EverySingleFriday with 54 original singles released. I certainly had no idea that number would be considered a Guinness World Records title.”
The Guinness World Records title comes on the heels of Charles’ 100th performance on the Grand Ole Opry on July 20.
