Not only will you get to try unique fried foods at the State Fair of Texas this year, but Borden is also jumping in on the fun. Borden will have 3 new limited-edition, Fair-inspired flavors of milk – Banana Taffy, Blueberry Cobbler and Cotton Candy.
You’ll have an opportunity to sample the flavors from Oct. 14-20. The flavored milks are also available for purchase in 16-oz. bottles at Kroger stores in Dallas and Houston and at select retailers in Louisiana, Mississippi and Alabama. . According to the press release, the milk will be sold on promotion for $1 at Dallas-area Kroger stores.
“We are excited to return to the Fair and give our neighbors a glimpse into the Borden innovation lab to sample some unique new milk flavors,” said Borden Chief Marketing Officer Joe DePetrillo. “The company is focusing on innovation driven by consumer insights, and these flavors were actually selected through a voting process among Borden’s social media fans this summer.”
Borden will host a booth near Chevrolet Park Plaza. Fair goers will have the opportunity to mingle with Elsie, sample and vote for their favorite Fair-inspired milk flavors, enter to win contests and more.